“On Every Important Point, It’s The Roadking”
This lovely 5-passenger sedan is only $685!
Bob Hope Stamp
Make your postal mail a little retro by putting Bob Hope on your envelopes. Hurry before they are all gone!
“Thanks for the memories…”
Montgomery Ward, 1957-1958 Fall/Winter
I just love the cover of this catalog!
Co-ed Magazine, February 1963
“The High School Magazine for Homemakers and Career Girls”
It’s time to party in primary colors!
Day-into-Date Dresses
These girls are looking very gay in their Day-into-Date Dresses! Simply switch the skirt to go from a “day into date” look. The dress is made out of “Cloud-soft classics of Cohama Velgado, a new wonder-blend of Acrilan and Rayon that looks and feels like lightweight Wool Flannel.” And ladies, it’s washable, too! They have four colors to choose from – Beige, Emerald Green, Lilac or Coppertone.
(Don’t you just love the word “wonder-blend?”)
From the Montgomery Ward 1961 Fall/Winter Catalog
Hats, Gloves and Shoes (1964)
From the Montgomery Ward 1964 Spring/Summer Catalog
I heard the phrase, “You can never have enough hats, gloves and shoes” somewhere, but I can’t remember where. Whomever said it, I completely agree with them!
The Bride: A Vision of Loveliness (1964)
From the Montgomery Ward 1964 Spring/Summer Catalog
“The Bride – A Vision of Loveliness in Her Gown of Radiant Beauty”
It is only $69.98 for the dress and $17.98 for the crown with veil.
Eyes Right for Flavor!
We must make sure that our fighting men have enough Beech-Nut gum!
(Clipping from Beech-Nut Gum ad (May 1943). Full advertisement available on Flickr.)